Category Courses

Our Courses

Segmentation, Targeting, Positioning (STP process)
1622

Segmentation, Targeting, Positioning (STP process)

In marketing, segmenting, targeting and positioning is a broad framework that summarizes and simplifies the process of market segmentation. It is a familiar strategic approach in Modern Marketing and one of the most commonly applied marketing models in practice. Therefore, every marketer and marketing manager should learn this lecture for their better marketing plans and activities.

This video proposes the important knowledge of marketing in three steps:1. Segmentation, 2. Targeting and 3. Positioning.

Pricing Strategy
301

Pricing Strategy

Pricing is the most important decision that a marketer can make to improve profitability of business. Mostly, strategic pricing sets a product's price based on the product's value to the customers, or on competitive strategy. If the product is strategically priced, profits will increase further. Hence, this topic is defined as a foundation of the marketing field.

Every learner can study the 13 pricing strategies that are the basic skill needed to create reasonable price depending on the products and the market situations.

Ansoff’s Growth Strategies
264

Ansoff’s Growth Strategies

This lecture is aimed to help executives, senior managers, and marketers devise strategies for future growth through the famous strategic planning tool, the Ansoff Matrix. It is a marketing planning model that helps a business determine its product and market growth strategy. Moreover, it is a communication tool which helps you see the possible growth strategies for your organization.

The lecturer proposes the Ansoff Matrix which is a marketing strategy with a joint work of four growth areas:1. market penetration, 2. market development, 3. product development, and 4. diversification.

Business Research
175

Business Research

Business research can be defined as the process of undertaking detailed study of all the areas of a business including its customers and the market and effectively using such information gathered in maximizing the sales and profits of the business. It can help companies in better understanding of the needs and requirements of the existing and potential customers and competitors’ move.

In this lecture, you can learn what is business research, why research is conducted, the decision to conduct marketing research, who does research and research process.

Product Life Cycle
383

Product Life Cycle

One of the most important concepts in marketing is the product life cycle. Life Cycle is well known for the kind of cycle that happens all around. Therefore, in this lesson, we aim to understand how a product works, from the moment a product enters the market and eventually disappears.

The Life Cycle depends on the performance of the business. Understanding this concept may change the way life is integrated into the plans of the business. In this lesson we will show how a product goes through four stages of entry.

Value Proposition
339

Value Proposition

A value proposition is the benefits of a company’s products and services delivered to customers. A company uses it as a business or marketing statement to summarize why a customer should buy a product or use a service. The purpose of this lecture is that every businessman needs to know how to add the proper value to their products and services to be the customer’s choice.

The lecturer proposes the meaning of value proposition and how to create the values to get the customer’s choice by the following seven ways: 1. Offer better quality 2. Increase your delivery speed 3. Provide additional expert advice for your customers 4. Improve your product’s design and packaging 5. Add simplicity to your customer’s interaction with you company 6. Improve customer service 7. Customization

Marketing Plan
651

Marketing Plan

A marketing plan may be part of an overall business plan. A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It Involves business activities for specific marketing objectives accomplishment within a set time frame. Marketing managers and marketer should learn about this lecture.

In this lecture, the lecture explains about the importance of marketing plan in business and the basic steps and needs to create a marketing plan for own plan in details.

Promotion
876

Promotion

Promotion is a key element in putting across the benefits of your product or service to the customers. Promotional efforts act as powerful tools of competition providing the cutting edge of its entire marketing. This lecture purposes to understand the importance of promotion in marketing procedures and the key steps between producers and consumers.

The promotional activities increase the standard of living by providing the better goods at a lower rate due to large scale production and selling. In this lecture, we will learn about the 12 promotional tactics and how they work in respective areas.

Guerrilla Marketing
293

Guerrilla Marketing

Guerrilla marketing is a type of publicity through an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. It increases sales and involves networking, both with the customers and with other businesses. The purpose of this lecture is that every businessman understands the importance of Guerrilla Marketing and finds a cost-effective way of publishing the business.

This lecture explains the meaning of Guerrilla Marketing, its types, benefits and the reasons why it is important in marketing. Moreover, it also describes how to implement Guerrilla Marketing in the business marketing.

Field Marketing
264

Field Marketing

Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in public locations. Its initiatives include promotions, demos, and direct sales and also act as liaisons between buyers and sellers, providing valuable information about products and services to consumers. This lecture is intended for every businessmen and businesswomen to

This lesson proposes the definition of field marketing, outsourcing and the detail activities of field marketing.

Consumer Buying Process
151

Consumer Buying Process

A consumer buying process is the series of steps that a consumer will take to make a purchasing decision. It involves six steps that consumers move through when buying a good or service. Marketers need to study consumer behavior to attract consumers who use routine decision making. Hence, this lecture is intended to anyone making marketing decisions to consider the whole buying process rather than just the purchase decision.

This lecture explains the consumer buying process which is very important for marketers to understand their customers and to supply the customer needs through six steps: (1) Problem Recognition, (2) Information Search, (3) Alternatives Evaluation, (4) Decision-making, (5) Implementation and (6) Post-purchase review.

Digital  Marketing
759

Digital Marketing

Digital marketing is the advertising of products or services through digital channels such as search engines, social media, email and their websites to connect with current and potential customers. It encompasses all marketing efforts that use an electronic device or the internet. It becomes more and more important than traditional marketing because most of the consumers are online nowadays and digital marketing is an immediate way to reach them. This lecture is for the marketers, entrepreneurs or small business owners to take advantages on this changes in trends of marketing for their business successes.

This lecture describes the meaning and importance of digital marketing, component of Digital Marketing, brand elements that help guide company’s marketing strategy and steps for digital marketing planning.