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Relationship Marketing
348

Relationship Marketing

One of the most expensive and difficult tasks facing any business is acquiring new customers. Unlike the traditional marketing, relationship marketing is about forming long-term relationships with customers rather than trying to encourage a one-time sale and it foster customer loyalty. Therefore, this lecture is valuable for people in the marketing field.

This lecture explains relationship marketing including the important points, corporation within departments, improving product quality based on customer feedbacks which can lead to higher customer satisfaction and long-term customer relationship and loyalty.

Marketing
2794

Marketing

Marketing connects between consumers and businesses. Every business needs to understand marketing well to success and to maintain the success in the market in long-term period. This lecture is aimed for everyone who want to study marketing and use that knowledge in their business.

In this lecture, you can learn about the meaning of marketing and basic knowledge of marketing and marketing mix with simple and practical examples. Moreover, it also describes how you can attract more customers and improve your sales.

Distribution Contract
188

Distribution Contract

A distribution contract is a legal agreement between a supplier of goods and a distributor of goods. It contains terms and conditions under which a distributor follows for selling products provided by a supplier. It can prevent disagreements and conflicts for both sides. By studying this lecture, businessmen and businesswomen will know what terms and conditions must be include in their distribution contracts and can avoid unnecessary problems.

This lecture includes distribution grant, terms, purchase orders and supply of the product, product pricing and payment, sales and marketing of the product, additional obligations of distributor, representations and warranties of distributor, trade-marks, confidential information and non-competition, termination, miscellaneous.

Marketing Concept
250

Marketing Concept

Marketing is a human activity directed at satisfying needs and wants. At a fundamental level, marketing is the process of understanding your customers, and building and maintaining relationships with them. In this lecture, every business organization has to know the basic levels of marketing concepts.

There are two basic concepts of marketing. They are: 1. Benefit 2. Exchange

Marketing Mix
326

Marketing Mix

Every business uses a set of marketing tools also called marketing mix to sell the products or services to its customers. The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. This lecture aims to know the components of marketing mix and how to use it properly in a business.

The components in Marketing Mix are shortened to 4P, followed by 7P. And once again, it’s another 11 P. This lesson is: “What is 4P? What is 7P? What are those P’s referring to?”

Reference Groups
92

Reference Groups

The most important thing about studying consumer behavior is the reference groups. The purpose of this lesson is to identify directly or indirectly the factors that influence consumer decision-making regarding the Reference Group.

In this lesson, there are four types of Reference Group. 1. Primary Membership Group 2. Secondary Membership Group 3. Aspirational Group 4. Dissociative Group

Professional Salesmanship
735

Professional Salesmanship

Salesmanship is not just about transferring products to consumers and paying for them. Salesmanship is an art that guides consumers not only to buying goods but also to buy what they need. This lesson aims to understand the nature and importance of sales and marketing professionals.

Salesmanship is the process of attracting and assisting potential customers to buy a product or service. It is also one of the skills used for personal selling. Salesmanship is seller-initiated effort that provides prospective buyers with information and motivates or persuades them to make favourable buying decisions concerning the seller’s products or service. Salespeople today need to do business with different people with different ways. This lecturer purposes in detail what it takes to become a professional salesperson.

Logistics and Supply Chain Management
126

Logistics and Supply Chain Management

Logistics and Supply Chain Management