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Myanmar Companies Law
509

Myanmar Companies Law

The rules of law for business is so important because doing business without any legal means need to be protect best interests. The rule of law gives everyone a framework for how to act and operate. It holds people, businesses and government accountable for their actions. Therefore, this lecture is aimed for everyone doing business and to help their businesses reach their goals.

This lecture shares the knowledge of company laws followed by companies in Myanmar and changes in these laws.

Strategic Management for entrepreneurs
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Strategic Management for entrepreneurs

For entrepreneurs, a business model plays a vital role for any company as it can really shape up the future success of the business. Hence, entrepreneurs and start-up make decision carefully in deciding the business model for their business because it not only aids in acquiring investors and establishing partnerships but also explains how that business will earn revenue. Therefore, this lecture is aimed for every start-up and entrepreneurs to know about the importance of business model for their business.

This lecture describes the main factors and important steps of strategic management process for young entrepreneurs who want to start up their own business in the competitive market.

Entrepreneur
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Entrepreneur

Entrepreneurship has an important role to play in the development of a country. Why? A successful innovation of entrepreneurs can improve the living standard, wealth and also create job opportunities of the society. Therefore, entrepreneurs hold a central position in a market economy. This lecture is aimed to share about the entrepreneurship to all of the people who are interested in business.

This lecture teaches potential entrepreneur the basic knowledge of entrepreneurship including its definition, characteristics, benefits and attitudes of an entrepreneur and reasons why some businessman chooses to become an entrepreneur.

Challenges for a Start-up Businesses
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Challenges for a Start-up Businesses

Starting a new business can lead to personal and financial rewards in the future, but you will likely face a number of challenges when starting out. This lecture is intended to every start-up and entrepreneurs who want to anticipate some of these challenges and be able to overcome them with some careful planning.

This lecture proposes the 8 challenges which will be encountered by the start-up businesses and entrepreneurs. They are: 1. Technology 2. Customer services 3. Growth and Survival (monitoring performance) 4. Flexible response to business environment 5. Product Development 6. Finance Management (Cash Flow) 7. Skill and attitudes 8. Decision Making and Problem solving

Popular Business Models
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Popular Business Models

The business model is a plan for the successful operation of a business, identifying sources of revenue, the intended customer base, products, and details of financing. It is at the core of any successful startup because it must have a viable way of making money that is worthy enough for future investment and to sustain itself. Moreover, one of the key moments for the establishment of the company is the moment of choosing the right business model for the startup. Therefore, this lecture is intended to share the popular business models for every startup business and entrepreneur.

This lecture is about the popular business models using successful businesses and organizations that will inspire start-up business and entrepreneurs.

Business Model Canvas
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Business Model Canvas

Business model canvas is a global standard used by millions of people in companies of all sizes. It can be used to describe, design, challenge, and pivot the business model. Besides, it is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers and finances.

Every start-up business and entrepreneurs can learn how they can develop an effective business model for their own businesses. This lecture is composed of (9) elements including: 1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure.

Relationship Marketing
269

Relationship Marketing

One of the most expensive and difficult tasks facing any business is acquiring new customers. Unlike the traditional marketing, relationship marketing is about forming long-term relationships with customers rather than trying to encourage a one-time sale and it foster customer loyalty. Therefore, this lecture is valuable for people in the marketing field.

This lecture explains relationship marketing including the important points, corporation within departments, improving product quality based on customer feedbacks which can lead to higher customer satisfaction and long-term customer relationship and loyalty.

Business Research
132

Business Research

Business research can be defined as the process of undertaking detailed study of all the areas of a business including its customers and the market and effectively using such information gathered in maximizing the sales and profits of the business. It can help companies in better understanding of the needs and requirements of the existing and potential customers and competitors’ move.

In this lecture, you can learn what is business research, why research is conducted, the decision to conduct marketing research, who does research and research process.

Distribution Contract
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Distribution Contract

A distribution contract is a legal agreement between a supplier of goods and a distributor of goods. It contains terms and conditions under which a distributor follows for selling products provided by a supplier. It can prevent disagreements and conflicts for both sides. By studying this lecture, businessmen and businesswomen will know what terms and conditions must be include in their distribution contracts and can avoid unnecessary problems.

This lecture includes distribution grant, terms, purchase orders and supply of the product, product pricing and payment, sales and marketing of the product, additional obligations of distributor, representations and warranties of distributor, trade-marks, confidential information and non-competition, termination, miscellaneous.

Marketing
2130

Marketing

Marketing connects between consumers and businesses. Every business needs to understand marketing well to success and to maintain the success in the market in long-term period. This lecture is aimed for everyone who want to study marketing and use that knowledge in their business.

In this lecture, you can learn about the meaning of marketing and basic knowledge of marketing and marketing mix with simple and practical examples. Moreover, it also describes how you can attract more customers and improve your sales.

Pricing Strategy
230

Pricing Strategy

Pricing is the most important decision that a marketer can make to improve profitability of business. Mostly, strategic pricing sets a product's price based on the product's value to the customers, or on competitive strategy. If the product is strategically priced, profits will increase further. Hence, this topic is defined as a foundation of the marketing field.

Every learner can study the 13 pricing strategies that are the basic skill needed to create reasonable price depending on the products and the market situations.

Segmentation, Targeting, Positioning (STP process)
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Segmentation, Targeting, Positioning (STP process)

In marketing, segmenting, targeting and positioning is a broad framework that summarizes and simplifies the process of market segmentation. It is a familiar strategic approach in Modern Marketing and one of the most commonly applied marketing models in practice. Therefore, every marketer and marketing manager should learn this lecture for their better marketing plans and activities.

This video proposes the important knowledge of marketing in three steps:1. Segmentation, 2. Targeting and 3. Positioning.