This lecture shares the knowledge of company laws followed by companies in Myanmar and changes in these laws.
This lecture describes the main factors and important steps of strategic management process for young entrepreneurs who want to start up their own business in the competitive market.
This lecture teaches potential entrepreneur the basic knowledge of entrepreneurship including its definition, characteristics, benefits and attitudes of an entrepreneur and reasons why some businessman chooses to become an entrepreneur.
This lecture proposes the 8 challenges which will be encountered by the start-up businesses and entrepreneurs. They are: 1. Technology 2. Customer services 3. Growth and Survival (monitoring performance) 4. Flexible response to business environment 5. Product Development 6. Finance Management (Cash Flow) 7. Skill and attitudes 8. Decision Making and Problem solving
This lecture is about the popular business models using successful businesses and organizations that will inspire start-up business and entrepreneurs.
Every start-up business and entrepreneurs can learn how they can develop an effective business model for their own businesses. This lecture is composed of (9) elements including: 1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure.
This lecture explains relationship marketing including the important points, corporation within departments, improving product quality based on customer feedbacks which can lead to higher customer satisfaction and long-term customer relationship and loyalty.
In this lecture, you can learn what is business research, why research is conducted, the decision to conduct marketing research, who does research and research process.
This lecture includes distribution grant, terms, purchase orders and supply of the product, product pricing and payment, sales and marketing of the product, additional obligations of distributor, representations and warranties of distributor, trade-marks, confidential information and non-competition, termination, miscellaneous.
In this lecture, you can learn about the meaning of marketing and basic knowledge of marketing and marketing mix with simple and practical examples. Moreover, it also describes how you can attract more customers and improve your sales.
Every learner can study the 13 pricing strategies that are the basic skill needed to create reasonable price depending on the products and the market situations.
This video proposes the important knowledge of marketing in three steps:1. Segmentation, 2. Targeting and 3. Positioning.