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Introduction to Management
210

Introduction to Management

Management is a set of principles relating to the functions of planning, organizing, directing, and controlling, and the applications of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. Therefore, the objective of this lecture that a person who holds a management position inside an organization can use these four functions strategically and conceptually to achieve organizational goals.

In this lecture, you can learn about the four primary functions of Management for every manager or who want to become one. These four functions are: 1. Planning 2. Organizing 3. Leading 4. Controlling.

Digital  Marketing
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Digital Marketing

Digital marketing is the advertising of products or services through digital channels such as search engines, social media, email and their websites to connect with current and potential customers. It encompasses all marketing efforts that use an electronic device or the internet. It becomes more and more important than traditional marketing because most of the consumers are online nowadays and digital marketing is an immediate way to reach them. This lecture is for the marketers, entrepreneurs or small business owners to take advantages on this changes in trends of marketing for their business successes.

This lecture describes the meaning and importance of digital marketing, component of Digital Marketing, brand elements that help guide company’s marketing strategy and steps for digital marketing planning.

Accounting
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Accounting

Not only own business but also large organizations require accounting skills to maintain and check their business transactions effectively. Any business cannot success and stand for long-term unless they know and control their correct cash flow and financial statements. So, any learners who are interested in accounting and wanna know the basic knowledges of accounting can study from this video.

In this video lecture, the basic and fundamental knowledges of Accounting subject are explained in details. The sub topics of this lecture are- 1. What is Accounting? 2. What is business ?3. Why do we need accounting ?

Myanmar Companies Law
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Myanmar Companies Law

The rules of law for business is so important because doing business without any legal means need to be protect best interests. The rule of law gives everyone a framework for how to act and operate. It holds people, businesses and government accountable for their actions. Therefore, this lecture is aimed for everyone doing business and to help their businesses reach their goals.

This lecture shares the knowledge of company laws followed by companies in Myanmar and changes in these laws.

Strategic Management for entrepreneurs
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Strategic Management for entrepreneurs

For entrepreneurs, a business model plays a vital role for any company as it can really shape up the future success of the business. Hence, entrepreneurs and start-up make decision carefully in deciding the business model for their business because it not only aids in acquiring investors and establishing partnerships but also explains how that business will earn revenue. Therefore, this lecture is aimed for every start-up and entrepreneurs to know about the importance of business model for their business.

This lecture describes the main factors and important steps of strategic management process for young entrepreneurs who want to start up their own business in the competitive market.

Entrepreneur
295

Entrepreneur

Entrepreneurship has an important role to play in the development of a country. Why? A successful innovation of entrepreneurs can improve the living standard, wealth and also create job opportunities of the society. Therefore, entrepreneurs hold a central position in a market economy. This lecture is aimed to share about the entrepreneurship to all of the people who are interested in business.

This lecture teaches potential entrepreneur the basic knowledge of entrepreneurship including its definition, characteristics, benefits and attitudes of an entrepreneur and reasons why some businessman chooses to become an entrepreneur.

Challenges for a Start-up Businesses
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Challenges for a Start-up Businesses

Starting a new business can lead to personal and financial rewards in the future, but you will likely face a number of challenges when starting out. This lecture is intended to every start-up and entrepreneurs who want to anticipate some of these challenges and be able to overcome them with some careful planning.

This lecture proposes the 8 challenges which will be encountered by the start-up businesses and entrepreneurs. They are: 1. Technology 2. Customer services 3. Growth and Survival (monitoring performance) 4. Flexible response to business environment 5. Product Development 6. Finance Management (Cash Flow) 7. Skill and attitudes 8. Decision Making and Problem solving

Popular Business Models
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Popular Business Models

The business model is a plan for the successful operation of a business, identifying sources of revenue, the intended customer base, products, and details of financing. It is at the core of any successful startup because it must have a viable way of making money that is worthy enough for future investment and to sustain itself. Moreover, one of the key moments for the establishment of the company is the moment of choosing the right business model for the startup. Therefore, this lecture is intended to share the popular business models for every startup business and entrepreneur.

This lecture is about the popular business models using successful businesses and organizations that will inspire start-up business and entrepreneurs.

Business Model Canvas
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Business Model Canvas

Business model canvas is a global standard used by millions of people in companies of all sizes. It can be used to describe, design, challenge, and pivot the business model. Besides, it is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers and finances.

Every start-up business and entrepreneurs can learn how they can develop an effective business model for their own businesses. This lecture is composed of (9) elements including: 1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure.

Relationship Marketing
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Relationship Marketing

One of the most expensive and difficult tasks facing any business is acquiring new customers. Unlike the traditional marketing, relationship marketing is about forming long-term relationships with customers rather than trying to encourage a one-time sale and it foster customer loyalty. Therefore, this lecture is valuable for people in the marketing field.

This lecture explains relationship marketing including the important points, corporation within departments, improving product quality based on customer feedbacks which can lead to higher customer satisfaction and long-term customer relationship and loyalty.

Business Research
153

Business Research

Business research can be defined as the process of undertaking detailed study of all the areas of a business including its customers and the market and effectively using such information gathered in maximizing the sales and profits of the business. It can help companies in better understanding of the needs and requirements of the existing and potential customers and competitors’ move.

In this lecture, you can learn what is business research, why research is conducted, the decision to conduct marketing research, who does research and research process.

Distribution Contract
188

Distribution Contract

A distribution contract is a legal agreement between a supplier of goods and a distributor of goods. It contains terms and conditions under which a distributor follows for selling products provided by a supplier. It can prevent disagreements and conflicts for both sides. By studying this lecture, businessmen and businesswomen will know what terms and conditions must be include in their distribution contracts and can avoid unnecessary problems.

This lecture includes distribution grant, terms, purchase orders and supply of the product, product pricing and payment, sales and marketing of the product, additional obligations of distributor, representations and warranties of distributor, trade-marks, confidential information and non-competition, termination, miscellaneous.