This video proposes the important knowledge of marketing in three steps:1. Segmentation, 2. Targeting and 3. Positioning.
Every learner can study the 13 pricing strategies that are the basic skill needed to create reasonable price depending on the products and the market situations.
The lecturer proposes the Ansoff Matrix which is a marketing strategy with a joint work of four growth areas:1. market penetration, 2. market development, 3. product development, and 4. diversification.
In this lecture, you can learn what is business research, why research is conducted, the decision to conduct marketing research, who does research and research process.
The Life Cycle depends on the performance of the business. Understanding this concept may change the way life is integrated into the plans of the business. In this lesson we will show how a product goes through four stages of entry.
The lecturer proposes the meaning of value proposition and how to create the values to get the customer’s choice by the following seven ways: 1. Offer better quality 2. Increase your delivery speed 3. Provide additional expert advice for your customers 4. Improve your product’s design and packaging 5. Add simplicity to your customer’s interaction with you company 6. Improve customer service 7. Customization
In this lecture, the lecture explains about the importance of marketing plan in business and the basic steps and needs to create a marketing plan for own plan in details.
The promotional activities increase the standard of living by providing the better goods at a lower rate due to large scale production and selling. In this lecture, we will learn about the 12 promotional tactics and how they work in respective areas.
This lecture explains the meaning of Guerrilla Marketing, its types, benefits and the reasons why it is important in marketing. Moreover, it also describes how to implement Guerrilla Marketing in the business marketing.
This lesson proposes the definition of field marketing, outsourcing and the detail activities of field marketing.
This lecture explains the consumer buying process which is very important for marketers to understand their customers and to supply the customer needs through six steps: (1) Problem Recognition, (2) Information Search, (3) Alternatives Evaluation, (4) Decision-making, (5) Implementation and (6) Post-purchase review.
This lecture describes the meaning and importance of digital marketing, component of Digital Marketing, brand elements that help guide company’s marketing strategy and steps for digital marketing planning.