This lecture explains relationship marketing including the important points, corporation within departments, improving product quality based on customer feedbacks which can lead to higher customer satisfaction and long-term customer relationship and loyalty.
In this lecture, you can learn about the meaning of marketing and basic knowledge of marketing and marketing mix with simple and practical examples. Moreover, it also describes how you can attract more customers and improve your sales.
This lecture includes distribution grant, terms, purchase orders and supply of the product, product pricing and payment, sales and marketing of the product, additional obligations of distributor, representations and warranties of distributor, trade-marks, confidential information and non-competition, termination, miscellaneous.
There are two basic concepts of marketing. They are: 1. Benefit 2. Exchange
The components in Marketing Mix are shortened to 4P, followed by 7P. And once again, it’s another 11 P. This lesson is: “What is 4P? What is 7P? What are those P’s referring to?”
In this lesson, there are four types of Reference Group. 1. Primary Membership Group 2. Secondary Membership Group 3. Aspirational Group 4. Dissociative Group
Salesmanship is the process of attracting and assisting potential customers to buy a product or service. It is also one of the skills used for personal selling. Salesmanship is seller-initiated effort that provides prospective buyers with information and motivates or persuades them to make favourable buying decisions concerning the seller’s products or service. Salespeople today need to do business with different people with different ways. This lecturer purposes in detail what it takes to become a professional salesperson.
In this lecture, we are provided how Supply Chain Management (SCM) acknowledges all of traditional logistics and also includes activities such as marketing, new product development, finance, and customer service.