U Kyaw Zaw Lin

U Kyaw Zaw Lin

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Principal - Apex Business School

U Kyaw Zaw Lin

Principal,Apex Business School

Biography

ဦးကျော်ဇောလင်းသည် မန္တလေးမြို့ရှိ Apex Business School ၏ တည်ထောင်သူ၊ ကျောင်းအုပ်ဖြစ်ပြီး စီမံခန့်ခွဲမှုဘာသာရပ်များကိုသင်ကြားခြင်း အတွေ့အကြုံ ၁၀-နှစ်ကျော်ရှိသူ ဖြစ်ပါသည်။ Association of Business Executives - UK ၏ ဂုဏ်ထူးဆောင်အသင်းဝင်ဖြစ်သည်။ စီးပွားရေးလုပ်ငန်း စီမံခန့်ခွဲမှုမဟာဘွဲ့ရဖြစ်ပြီး၊ Mandalay MBA Alumni Association ၏ EC Member ဖြစ်သည်။ လက်ရှိတွင် Apex Business School ၌လည်းကောင်း၊ အခြားပြင်ပ ကုမ္ပဏီဝန်ထမ်းများအားလည်းကောင်း စီမံခန့်ခွဲမှုဆိုင်ရာဘာသာရပ်များကို သင်ကြားပို့ချပေးလျက်ရှိသည့်အပြင် မိမိကိုယ်ပိုင်လုပ်ငန်းဖြစ်သော Hotel & Tourism လုပ်ငန်း ၂-ခုကိုလည်း စီမံအုပ်ချုပ်လျက်ရှိပါသည်။

Contact info

Courses

Porter’s Generic Business Strategies
344

Porter’s Generic Business Strategies

Along with the increase in market size, the competition of the businesses become intensive. This encourages businesses to improve the quality of goods and services they sell to attract more customers and expand market share. Therefore, the businesses need to consider the better strategies for their products and market than their competitors. Porter's Generic Competitive Strategies is the ways of competing for achieving above average performance in an industry: cost leadership, differentiation, and focus.

This lecture describes the generic strategies explored by Harvard Professor, Michael Porter through 4 strategies, namely: ● Cost Leadership ● Differentiation ● Cost Focus ● Differentiation Focus

Ansoff’s Growth Strategies
314

Ansoff’s Growth Strategies

This lecture is aimed to help executives, senior managers, and marketers devise strategies for future growth through the famous strategic planning tool, the Ansoff Matrix. It is a marketing planning model that helps a business determine its product and market growth strategy. Moreover, it is a communication tool which helps you see the possible growth strategies for your organization.

The lecturer proposes the Ansoff Matrix which is a marketing strategy with a joint work of four growth areas:1. market penetration, 2. market development, 3. product development, and 4. diversification.

Segmentation, Targeting, Positioning (STP process)
2365

Segmentation, Targeting, Positioning (STP process)

In marketing, segmenting, targeting and positioning is a broad framework that summarizes and simplifies the process of market segmentation. It is a familiar strategic approach in Modern Marketing and one of the most commonly applied marketing models in practice. Therefore, every marketer and marketing manager should learn this lecture for their better marketing plans and activities.

This video proposes the important knowledge of marketing in three steps:1. Segmentation, 2. Targeting and 3. Positioning.

Distribution Contract
444

Distribution Contract

A distribution contract is a legal agreement between a supplier of goods and a distributor of goods. It contains terms and conditions under which a distributor follows for selling products provided by a supplier. It can prevent disagreements and conflicts for both sides. By studying this lecture, businessmen and businesswomen will know what terms and conditions must be include in their distribution contracts and can avoid unnecessary problems.

This lecture includes distribution grant, terms, purchase orders and supply of the product, product pricing and payment, sales and marketing of the product, additional obligations of distributor, representations and warranties of distributor, trade-marks, confidential information and non-competition, termination, miscellaneous.

Business Model Canvas
302

Business Model Canvas

Business model canvas is a global standard used by millions of people in companies of all sizes. It can be used to describe, design, challenge, and pivot the business model. Besides, it is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers and finances.

Every start-up business and entrepreneurs can learn how they can develop an effective business model for their own businesses. This lecture is composed of (9) elements including: 1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure.

Popular Business Models
353

Popular Business Models

The business model is a plan for the successful operation of a business, identifying sources of revenue, the intended customer base, products, and details of financing. It is at the core of any successful startup because it must have a viable way of making money that is worthy enough for future investment and to sustain itself. Moreover, one of the key moments for the establishment of the company is the moment of choosing the right business model for the startup. Therefore, this lecture is intended to share the popular business models for every startup business and entrepreneur.

This lecture is about the popular business models using successful businesses and organizations that will inspire start-up business and entrepreneurs.

Advices for Start-up Businesses
4149

Advices for Start-up Businesses

People who want to start a new business often face with the problem of defining what factors to take into account. Although there are some business plan formats and things like business model canvas, some people want to know the things in very simple form. This lecture is to give you very useful knowledge of eight essential factors that you need to consider when you think about starting a new business.

This lecture describes the eight essential factors, from considering the types of suitable business to the point when ready for implementation, for those who want to start up their new business.

Consumer Buying Process
204

Consumer Buying Process

A consumer buying process is the series of steps that a consumer will take to make a purchasing decision. It involves six steps that consumers move through when buying a good or service. Marketers need to study consumer behavior to attract consumers who use routine decision making. Hence, this lecture is intended to anyone making marketing decisions to consider the whole buying process rather than just the purchase decision.

This lecture explains the consumer buying process which is very important for marketers to understand their customers and to supply the customer needs through six steps: (1) Problem Recognition, (2) Information Search, (3) Alternatives Evaluation, (4) Decision-making, (5) Implementation and (6) Post-purchase review.

Business Plan's Components
897

Business Plan's Components

A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It is an important tool for managing and growing the business. A well-designed plan not only helps businesses to focus on the specific steps necessary for them to make business ideas succeed, but it also helps them to achieve both their short-term and long-term objectives. Therefore, this lecture is intended for every business to be able to design a good business plan for their successes.

This lecture explains how to create an own business plan for the businesses.

Guerrilla Marketing
387

Guerrilla Marketing

Guerrilla marketing is a type of publicity through an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. It increases sales and involves networking, both with the customers and with other businesses. The purpose of this lecture is that every businessman understands the importance of Guerrilla Marketing and finds a cost-effective way of publishing the business.

This lecture explains the meaning of Guerrilla Marketing, its types, benefits and the reasons why it is important in marketing. Moreover, it also describes how to implement Guerrilla Marketing in the business marketing.